Give, Exchange, Take
The 70-20-10 rule is now being applied to Social Media in general, but most pointedly at Twitter. While references come up regularly across the Internet, the genesis of it seems to be Angela Maiers’ “Twitter Engagement Formula”…
- Share Resources (70) – Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.
- Collaborations (20) – 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.
- Chit-Chat (10) 10% of my Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!
This breakdown was further distilled by WebMarCom…
- 70% of the time, listening and communicating
- 20% of the time, adding information
- 10% of the time, talk about you/your business
Or a slightly different twist by DFW Renaissance…
- 70% of your tweets share resources — blog postings, articles, opinions and tools
- 20% of your tweets engage in conversations and connections
- 10% of your tweets “chirp,” or chat about yourself, your life and your thoughts.
When I started dissecting these breakdowns for myself to figure out what they had in common and what they were really driving at, it seemed like a very simple directive…
- 70% – Give
- 20% – Exchange
- 10% – Take
In those brutally simple terms, the ‘Engagement Formula’ is not just good for Twitter or Social Media, but I would advocate it for life in general.